![]() Really for free? No, you pay with your data. Sure, they are not alone with this: Google does it with Android, Apple with iOS devices, and - if you ask them - they all collect the data only to optimize the personalized services that they offer you for free. ![]() If you install Windows 10 with the default "Express Settings" then it will collect a plethora of data from you and send it to Microsoft and "trusted partners": Not only whatever you ask Cortana (Microsoft's version of Apple's Siri or Google Now), but also what you type or write by hand, where you are, what networks you connect to, what you search for and more.
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